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Broad examples of vertical markets are insurance, real estate, banking, heavy manufacturing, retail, transportation, hospitals and government. Vertical marketing can be witnessed at trade shows. vertical market (複数形 vertical markets) ( marketing ) A market made up of similar businesses and customers with particular specialized needs. The opposite of vertical marketing is horizontal marketing.
verticalは辞書で調べると以下のような意味が出てきます。A vertical market (often referred to simply as a “vertical“) is a group of similar businesses and customers that engage in trade based on specific and specialized needs. Often, participants in a vertical market are very limited to a subset of a larger industry (a niche market). An example could be software that manages services in hotels—amenities solutions. Vertical market businesses may be industry-specific or demographic-specific.
A company like Walmart (WMT) could be considered part of a horizontal market.
Companies in the organic grocery vertical set their own business standards and create a specific market environment.
The market for point-of-sale terminals is a vertical market .
A vertical market is a market encompassing a group of companies and customers that are all interconnected around a specific niche. A vertical market is a niche market, consisting of suppliers and customers for a specific industry, trade or profession. Conversely, Walmart deals with a wide range of customers and suppliers, leading to more broadly varied business activities.In some cases, a particular market may be specific which leads to a unique vertical market in isolation.
たまたまVerticalとMarketという普通の言葉が組み合わさって別の意味を持つ言葉になっている所が難しい所のような気がします。 日本語翻訳はいまさらながら難しいですね。 The customers identify themselves in a narrow industry or group of companies, and buy and use similar goods and services. vertical marketsの意味や使い方 出典:『Wiktionary』 (2013/03/01 10:53 UTC 版) 名詞vertical marketsPlural form of vertical market. An example of this sort of market is the market for point-of-sale terminals, which are often designed specifically for similar customers and are not available for purchase to the general public. With specialized products and services, a vertical company can justify charging higher rates which can result in higher profits from a narrowed market focus. It is distinguished from a horizontal market, in which vendors offer a non-specific, broad range of goods and services to a large group of customers with a wide range of needs, such as businesses as a whole, men, women, households, or, in the broadest horizo…
Regardless, they seek to target a narrow market that has its own idiosyncrasies. - 約1158万語ある英和辞典・和英辞典。発音・イディオムも分か … In comparison, a company like Whole Foods Market (WFM) focuses on organic grocery products. Walmart serves nearly every market demographic and partners with a wide range of retailers.
A vertical market (often referred to simply as a “vertical“) is a group of similar businesses and customers that engage in trade based on specific and specialized needs.
Grocery stores provide an example of one industry. In some cases, business managers in a vertical market may find certain advantages over operating in a broader, horizontal market.Overall, a company that specializes in a vertical can provide targeted insight and specialized services to clients, becoming an integral component of their business over the long term. Generally, however, industries may include several market verticals comprehensively with some potential overlap.A company operating or seeking to work in a vertical market will generally need to take somewhat of a different strategic approach than a horizontal market company. A vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold). Often, participants in a vertical market are very limited to a subset of a larger industry (a niche market). A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. Whole Foods, therefore, has operations in the organic grocery vertical market, dealing primarily with organic grocery consumers and organic grocery wholesalers. vertical market software バーティカル・マーケット・ソフトウェア 特定産業あるいは業界団体のニーズに合わせて作られたソフトウェア・アプリケーションをいう。